SWISH Editorial

We at Swish Apparel want you to feel comfortable in what you’re wearing so that you can feel (and look!) confident. Why is this important for you? Because clothing affects the mind! “…and as it turns out, your outfit may...

We at Swish Apparel are a small business surrounded by veteran small businesses and new small businesses in the heart of Lower Gibsons, on the Sunshine Coast, British Columbia.   We feel that it is important to shop small every...

“While the clothing retailer has steadily fed our appetite for super trendy, budget-friendly threads, the true cost of the fast-fashion giant has led activists to criticize its business model and call for change.” -Ade Onibada, BuzzFeed News

We don’t carry “petite” sizes because your clothes can and should fit your body, whatever your shape or height. Everyone is different and we love that here at Swish. A simple, tweak, dart or hem can make all the difference to how a garment lays/fits on you.

At Swish Apparel, we want to help you find what makes YOU feel beautiful and confident, no matter what size you are. The Swishified experience is our passion and making others feel empowered is our joy.

How did Jeff Amiel, a mechanic, come to own Swish Apparel? It involves a show car, family, the previous owner of Swish, and his late wife. It's quite the story - Read on to find out.

Who knows better about women’s bodies, the changes that happen to them, the life circumstances that deeply affect how we dress, what we’re dressing for and what makes us feel good in the clothes we are wearing? Drum rollllllllll… we do!

Let’s talk. For real. We can talk about fabric and slow fashion and capsule wardrobing and ethical manufacturing and we will. I’ll get to it…but first let’s talk about fitting rooms.

Styles change, and our bodies change, and those two realities don’t always line up. What do we do when Pantone announces the “colours of the year” and you don’t like coral, taupe makes you look like death warmed over and mint is the colour your baby is wearing?