Many fashionistas will have seen Project Runway, an American reality television series where aspiring fashion designers compete for a chance to break into the industry in a competition. Tim Gunn, designer & former host of Project Runway pointed out that the average American woman is largely ignored in the fashion industry…

“Tim Gunn, designer and host of TV’s Project Runway, points out, there’s a lot of money  to be made if the clothing industry offers real clothes for real women. So why, he asks, must so many young women continue to starve themselves to maintain its unrealistic standards?” - Center For Discovery Eating Disorder Treatment

With the media largely just showing a certain size of model, many women are pressured to be a certain size in order to look good - A dangerous lie. 

“At any given time in Canada, as many as 600,000 to 990,000 Canadians may meet the diagnostic criteria for an eating disorder, primarily anorexia nervosa, bulimia nervosa, or binge eating disorder.” - House of Commons Canada: Eating Disorder Among Girls and Women in Canada 

At Swish, we KNOW that bodies come in ALL SIZES and all can look stylish, sexy, and fabulous! We want to help change the lie by showing models of all sizes looking ABSOLUTELY AMAZING. By doing this, other women of a similar size can see themselves and say “Hey! That’s my size and that woman is HOT!”

“Gunn hopes that as ‘we become a more inclusive society and culture here in this nation,’ that we also become ‘much more open to different points of view, different individuals who possess different characteristics, [and] that the woman who is larger than a size 12 will become a part of that entire equation and that designers and retailers will respond to that individual.’” - ABC News



At Swish Apparel, we want to help you find what makes YOU feel beautiful and confident, no matter what size you are. The Swishified experience is our passion and making others feel empowered is our joy.