We always are trying to help people feel more confident in their bodies, but we understand that the deep seated feelings that come along with insecurities, are not going to go anywhere fast.


For a lot of us, starting from when we are very young, we were told what our bodies should look like. More often than not what that image is, is not achievable for many in a healthy way.


Then as we get older, we carry those insecurities with us. Natural life changes amplify these insecurities, or add more, as that image we were taught was an ideal from a young age in the media and magazines, hasn’t changed.


But, how does having these insecurities, or becoming this ‘ideal image’, really benefit anyone?


The people who place and feed these insecurities are more often than not, the people who are trying to sell us things.


If you think about it from a marketing perspective, it is a malicious, but smart, move for these companies. They show you an unachievable body, and say this is beautiful and desirable. Meanwhile, they know you will keep buying their products, because of what has been ingrained in your mind - “That body is beautiful and mine isn’t. I need to do anything possible to achieve that ideal.”

So yes, you are right to be angry. 

“...we gloss over an emotion that is unmentioned in the lifelong struggle of body image: anger. It makes me angry to realize these pressures define my self-image, to know they still affect me, to passively watch the cycle get worse without having the power to change it, to have my eyes wide open and continue to seek Pavlovian-style validation.”




At Swish Apparel, we want to help you find what makes YOU feel beautiful and confident, no matter what size you are. The Swishified experience is our passion and making others feel empowered is our joy.