SWISH Editorial

On a deeper note, being truly and fully confident in yourself goes beyond fashion. Many women, even celebrities who are known for their beauty, don’t feel beautiful when they are being themselves.

Though we don’t currently carry swimsuits, our friends at Underwire Bra Boutique in Sechelt carry a selection of sizes and styles. Whatever your preference of swimwear, we want to talk to you about one very important thing - 

How hard it can be to not feel TERRIFIED when putting on any style of swimsuit.

For a lot of us, starting from when we are very young, we were told what our bodies should look like. More often than not what that image is, is not achievable for many in a healthy way.

At Swish, we KNOW that bodies come in ALL SIZES and all can look stylish, sexy, and fabulous! We want to help change the lie by showing models of all sizes looking ABSOLUTELY AMAZING. By doing this, other women of a similar size can see themselves and say “Hey! That’s my size and that woman is HOT!”

We at Swish Apparel want you to feel comfortable in what you’re wearing so that you can feel (and look!) confident. Why is this important for you? Because clothing affects the mind! “…and as it turns out, your outfit may...

How did Jeff Amiel, a mechanic, come to own Swish Apparel? It involves a show car, family, the previous owner of Swish, and his late wife. It's quite the story - Read on to find out.

Styles change, and our bodies change, and those two realities don’t always line up. What do we do when Pantone announces the “colours of the year” and you don’t like coral, taupe makes you look like death warmed over and mint is the colour your baby is wearing?